Minimalism, a web design trend that puts content at the center of attention

In the field of webdesign, minimalism cultivates an uncluttered approach, a simple and functional presentation that puts content at the center of attention. Minimalism is a trend derived from Flat Design, popularized in the early 2010s. With the arrival of smartphones, it was necessary to develop web pages capable of displaying correctly on small screens and taking into account more limited connection speeds; minimalist websites are more easily responsive and display better loading speeds. Far from being a passing fad, the aesthetic codes of minimalism have developed into a graphic standard adopted by a majority of websites.

Minimalist design codes for web creation

This graphic trend is characterized by the absence of optional elements. It eliminates color gradients, shading effects and textures to create a clear, high-contrast interface. With a limited number of colors (3 or 4) and the use of empty spaces to lighten the design, the minimalist gives great importance to photos and the choice of font.

Choose images with a minimalist approach

On an uncluttered website, personalization involves the choice of colors, fonts but also, and above all, the choice of illustrations. Large, bright, high-definition videos or images should be used to create an emotional connection with visitors. Be careful, however, to maintain the site's loading speed so as not to discourage visitors from continuing their visit. Also, loading times that are too long can be detrimental to the SEO of your content.

The choice of a color palette should be made according to the nature of the site and in line with the brand's graphic charter. Dynamic colors add contrast and fun, so be original. An uncluttered site is generally limited to 3 or 4 colors. Ideally, choose a bright, dynamic main color and a softer secondary color.

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Use easy-to-read typography

In 2023, many websites use bold fonts (bold fonts). The typography of titles (Hn) must set the tone. It can be original and creative. Some fonts feature geometric shapes, elongated characters, clean lines or a retro style. Opt for large fonts to give your headlines even more character.

Ideally, other texts should use simpler typography to make them easier to read. A sans serif font, i.e. without serifs, is perfectly suited to screen reading.

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Why create a minimalist website?

A clean website looks good on all devices: large desktop screen, laptop, tablet and smartphone. It has a faster loading time, which contributes to a better User Experience and makes navigation smoother. If accompanied by quality content, a minimalist site can reduce the bounce rate. Finally, it's worth remembering that the minimalist style is quite simply fashionable, giving a modern and dynamic look to a website.

Sublim.design works on these principles. It lets you create a modern, streamlined website in just a few minutes, without having to enter a single line of code. Our web design tool lets you create a minimalist, elegant website with a streamlined interface that makes it easy to publish content. design is a nocode tool that gets straight to the point: