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Expand your business with LinkedIn: the rules to follow to get there

Published on May 02, 2022

The LinkedIn network offers interesting solutions for building brand awareness and making direct contact with decision-makers, customers and partners. An indispensable tool for freelancers and craftspeople looking to develop their business!

Keeping your LinkedIn profile up to date and detailing every stage of your professional life

Avoid using your company logo as a profile picture, or even a selfie or vacation photo. Instead, choose a professional photo, serious or quirky, depending on the message you want to get across. The illustration opposite is a perfect counter-example! Add a cover photo too, to give your page a certain ambience. The cover photo can also be used to convey a slogan or communicate a brand.

The profile title is located below your first and last name, and gives your account a professional identity. The keywords you enter are very important! They are used to display your account in search results on the LinkedIn network, but also on Google! Choose terms that are catchy, precise and relevant to the profiles you want to get in touch with.

Write a description and make the most of the 2,000-character limit to present your assets and arouse interest.

The Professional Experience section describes the actions you've taken. Be brief and use relevant keywords.

Compose a list of skills. Each keyword is likely to highlight your profile in a search.

Set the parameters of your personal account to be identifiable and appear more often in searches

The use of carefully selected keywords in all the suggested fields will enable your profile to appear more often in search results. You can also make your account visible by going to Preferences and Privacy to select the information you wish to make public.

Once your profile is complete, perform a based on carefully selected criteria. Refine the search by city if this criterion is important, and invite the most relevant contacts to follow you. Although the limit is set at 30,000 contacts, remain precise in your selection to avoid flooding your news feed with useless information.

The LinkedIn network enables you to make direct contact with in their field of expertise. Exploit this potential with care and moderation. Use e-mail professionally, and avoid SPAM!

Create a Company Page to promote a brand, service or activity

around a brand or service. Go to Products then Create a LinkedIn page to get started. Once the page is ready, invite members of your network to subscribe. LinkedIn allows you to invite up to 100 people per month, free of charge. Be active, publish your news regularly to generate exchanges and increase your profile and visibility.

Generate qualified leads with your LinkedIn page

Many users publish information on social networks without including a link in their posts, which is a mistake. Instead, take every opportunity to drive traffic to your site! Before posting a news item on LinkedIn, publish the information on your website's blog, for example: write a complete page and publish its URL on LinkedIn (and other networks). By doing so, with your network, you increase your site's visibility on Google (a new page = a new gateway to your site) and you generate Leads in a single action!

Use emojis to personalize your profile and attract users' attention

smileys reinforce the identity of a LinkedIn profile and make your account stand out in a search list, for example. Use emojis to structure a list or energize a paragraph.

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