Google in 2024: statistics you need to know to understand the importance of the search engine(updated figures).

Summary

1. Google is the most visited website in the world!
2. Cell phones now account for the majority of searches
3. Age distribution of Google users
4. Aim for the first page of Google to exist
5. Google My Business for local businesses
6. The growing importance of images in SEO
7. YouTube's place in the Google ecosystem
8. More than 200 criteria for positioning a website
9. More statistical data about Google

In 2024, Google remains the world's leading search engine, well ahead of Bing, Yahoo, Qwant and DuckDuckGo. Only two countries are exceptions: Yandex is mainly used in Russia (in orange on the map) and Baidu (in blue) in China. Google accounts for 93.18% of searches worldwide versus 2.87% for Bing, 1.12% for Yahoo, 0.52% for DuckDuckGo and just 0.42% for Baidu. has more or less identical figures, with Google accounting for over 91.38% of market share, compared with just 4.35% for direct competitor Bing

- Source: StatCounter

Google is the most visited website in the world!

The majority of visits begin with a query on a search engine. A survey shows that 84% of people use Google at least 5 times a day, so it's only logical that the search engine should be at the top of the list of most-visited sites. Alphabet subsidiary Google now offers a relevant range of services at all levels: information, news (Google News), images (Google Images), videos (YouTube), addresses (Google Maps), as well as product search (Google Shopping) for online and in-store sales. An estimated 45% of product searches start on Google. Amazon leads Google with 54% of product searches, a clear monopoly situation for the two digital giants.

In January 2023, the Google website was consulted 88.3 billion times. Nearly 100,000 searches are carried out every second on Google, that's 8.6 billion queries every day! This figure is growing exponentially: since its launch in 1998, Google's search volume has increased by more than 10% every year.

Behaviors also differ according to the terminal used. For example, cell phone users click more frequently on lower-ranked results: almost 38% of desktop users click on the first result on the page, compared with just under 30% in mobile searches

- Source: GlobalStats

Age distribution of Google users

Globally, the 25-34 age group accounts for 29.97% of all Google searches. Next come 35-44 year-olds with 18.53% of searches, 45-54 year-olds (12.66%), 55-64 year-olds (8.50%) and over-65s (5.68%).

- Source : SimilarWeb

Aim for the first page of Google to exist

Positioning a site in the SERP (Search Engine Result Page) should be a priority for any good webmaster. In fact, 80% of people click on one of the suggestions on the first page. Content indexed on the first page of Google results contains an average of 1,890 words.

- Source : Abondance

Google My Business for local businesses

There's often a tendency to pit online shopping against so-called "real" stores. Yet 46% of users search for local information, and 66% of consumers looking for a local business end up visiting a store located less than five miles from their home. 86% of people use Google Map to locate a business address. Following this search, 76% of people will visit the store within the day and 28% will buy the desired product. Google reviews are also important, as a brand with a 3 to 5 star rating generates around 25% more clicks than a company with a lower rating.

In the hotel and restaurant sector, 95% of people read one or more reviews before making a reservation.

- Source : SocialMediaToday

The growing importance of images in SEO

accounts for 20% of all searches! The name of the image and the content of its ALT tag are therefore essential for good positioning. It's important to include relevant keywords in the name of a file, whatever its extension: use the name voyage-de-noces-fort-de-france-martinique.webp rather than keeping the name DSC_2022_017.webp generated by the camera, for example..

More than 200 criteria for positioning a website

The Google search engine takes more than 200 factors into account when ranking websites in the SERP (Search Engine Result Page) : content quality, word count (aim for 2,000 words to appear on Google's first page), TITLE tag, loading speed, age (around 60% of pages ranked in Google's top 10 results are 3 years old or more), choice of keywords in the URL (40 and 100 characters), UX (User eXperience), video integration...

Domain authority (DA) remains one of the main ranking factors. A domain needs to be referenced on other sites to gain legitimacy and move up the Google search results. This authority index is defined by the number of backlinks and the quality of referring sites.

- Source : Backlinko