Guide 2024 to recommended image sizes for social networks
Updated on July 03, 2024
Summary
The use of social networks is an essential element of good communication. The first step is to choose the right networks according to the audience you want to reach. The age range of users, their gender or their socio-professional category (students, freelancers, creatives...) are all criteria to be taken into account. Next, you need to create relevant content that will strike a chord with users. For this, the choice of visuals is essential, and you need to know the technical specifics of each medium in order to offer high-quality images.
By choosing a correctly framed image according to the recommendations of each social network, you avoid, for example, pixelation or unsightly stretching of images. You also avoid the risk of seeing part of the message truncated due to inappropriate size. As a general rule, we recommend using images in .JPG or .PNG format. Their resolution should be as high as possible and respect the ratios recommended by the various platforms. Social networks regularly change the way they display content, and the recommended image size can vary from one year to the next. To help you out, here's the complete list of image dimensions recommended for each platform according to their location.
Image size on Facebook in 2024
- Facebook profile photo: 761 x 761 pixels minimum
- Facebook Story: 1080 x 1920 pixels (portrait mode)
- Carousel: 1080 x 1080 pixels minimum
- Sponsored message, event and Meta (Facebook Open Graph): 1200 x 628 pixels
- Facebook News Feed: 1080 x 1350 pixels minimum with a display width of 479 pixels on computers and 320 pixels on mobiles
- Facebook cover photo: 851 x 315 pixels minimum (2050 x 780 pixels maximum). Facebook cover photos are displayed at 820 x 312 pixels on computers and 640 x 360 pixels on smartphones.
Image size on Instagram in 2024
- Instagram profile photo: 150 x 150 pixels minimum, 300 x 300 pixels recommended
- Square Instagram photo: 1080 x 1080 pixels
- Instagram photo in portrait format: 1080 x 1350 pixels
- Instagram photo in landscape format: 1080 x 566 pixels
- Instagram Stories: 1080 x 1920 pixels (portrait mode)
Image size on X (Twitter) in 2024
- Profile photo X: 400 x 400 pixels minimum
- Sponsored Tweet: 600 x 335 pixels minimum
- Tweet illustration: 1600 x 900 pixels recommended
- Photo de couverture X : 1500 x 500 pixels avec un affichage en 600 x 200 pixels sur ordinateur
- Share visual of a link : 1200 x 675 pixels
Image size on YouTube in 2024
- Photo de chaîne YouTube : 800 x 800 pixels, affiché en 80 x 80 pixels
- Video thumbnail: 1280 x 720 pixels
- YouTube Shorts: 1080 x 1920 pixels (portrait mode)
- YouTube cover photo: 2560 x 1440 pixels (recommended) with a minimum of 2048 x 1152 pixels
Image size on LinkedIn in 2024
- LinkedIn profile picture: 400 x 400 pixels
- LinkedIn cover photo : 1584 x 396 pixels
- Photo de couverture des pages PRO LinkedIn : 1128 x 191 pixels
- LinkedIn publication with a link: 1200 x 627 pixels
Taille des images sur Snapchat en 2024
- Snapchat Ads : 1080 x 1920 pixels (mode portrait)
Taille des images sur TikTok en 2024
- Photo de profil TikTok : 100 x 100 pixels
- Photo de couverture TikTok : 900 x 300 pixels
- Photo d'illustration pour une vidéo TikTok : 1080 x 1920 pixels (mode portrait)
Image size on Pinterest in 2024
- Pinterest cover photo: 800 x 450 pixels minimum
- Photo of a Pinterest pin: 1000 x 1500 pixels or 1000 x 1000 for a square pin
- Story Pinterest: 1080 x 1920 pixels (portrait mode)
- Photo de profil Pinterest : 165 x 165 pixels minimum pour un affichage en 120 x 120 pixels