How to become a webmaster and build a website, without knowing how to code!.

Don't be fooled by the deliberately provocative title of this page: creating a website does indeed require technical skills and a certain creativity that can't be improvised. Nevertheless, the tech sector is evolving, and the communication and digital professions are undergoing a major transformation. Some tools allow you to create web pages without having to type a single line of code, but what about the real specialists in the sector? A look at the different digital communication professions in 2024....

There are, for example, Back-End Developers, who master programming languages such as PHP, Python and Java and deal mainly with the technical and functional side of a website. At the same time, Font-End developers are responsible for the ergonomics and navigation of a website.

Mobile developers work with even different computer languages. In particular, they use Softwares Development Kit specific to each environment: iOS SDK, Android SDK, Java SDK....

Among the technical professions linked to digital communication, we also find SEO Specialists (Search Engine Optimization) who work exclusively on SEO. This function is dedicated to the technical optimization of web pages and to analyzing the quality of content and data provided by monitoring tools such as Google Analytics, Google Search Console, Semrush or Ahrefs for the most popular ones.

By extension, the SEO Specialist often occupies the position of SEA Consultant (Search Engine Advertising). Like him, he seeks to improve a website's presence on search engines, but this time through paid advertising. Advertising via Google Ads involves a complex bidding system and keyword optimization, a complex business in its own right.

Creative professions in digital communications

Digital marketing also calls on the expertise of webdesigners, content creators and community managers.

The webdesigner is in charge of the graphic design of a website. They define the visual identity of a web page using tools such as Figma, Adobe XD or Sketch. Generally speaking, the web designer generates the Template, i.e. the graphic model of the site, which the web developer then codes as faithfully as possible.

As the name suggests, the Content Manager devotes his or her time to creating content. Content can take many forms, from text and images to videos and infographics. Content is essential to good communication, and must be carefully crafted according to a number of criteria:

Once written, content can be published on a website and shared on social networks to federate a community, which is where the Community Manager comes in. His or her role is to develop and manage a brand's presence on the Internet, specifically on social networks, a powerful communication channel since it enables communications to be precisely targeted according to a wide range of selection criteria: age, gender, geographical location, socio-professional category....

What are all these skills worth in 2024?

Thanks to their 360˚ vision, digital communication specialists will always have a role to play in the creation of complex websites and the implementation of large-scale marketing campaigns. Their expertise means that the best solutions can be adopted directly: choice of technologies, competitive positioning, visual identity, quality of content...

- An expert is essential to the success of an ambitious web project.

At the same time, the development of web creation platforms is aimed at much more modest projects, often carried out by individuals, associations and small businesses (freelance). The Sublim.design website offers a complete solution to help create an elegant, high-performance website, without having to type a single line of code!.

Sublim.design takes care of the technical side, providing the functions of a Full-Stack Web Developer(Back + Front). The web pages generated by Sublim.design rely on the latest technologies to ensure optimal operation and excellent display performance. The service also ensures impeccable layout of content: texts, photos, lists, videos....